3C Tech Shop
3C Tech Shop has been serving the Griffith area since 1994, providing IT support and solutions to home users, small businesses, students and schools.
- Marketing Strategy
- Website Design
- Social Media Marketing
- Copywriting
- Photography
- TV Advertising
Brief
3C Tech Shop faced the challenge of not being competitive in a competitive market and were open to new and fresh ideas to lift their brand.
After running a TV series that wasn’t delivering the desired results, they contact Straight Lines to create a new TV ad to help generate brand awareness and increase customers.
Solution
To create a point of different as well as present 3C Tech Shop as friendly and approachable, Straight Lines created the “Don’t go barking mad” TV campaign, featuring a white fluffy dog “Des”. It was a hit!
We changed the whole language, message, and services that 3C Tech Shop were previously focused on, delivering a fresh new ad which appealed to all computer owners.
To follow were more TV ads highlighting the updated store layout, products, staff and services.
Accompanied with a new strategy and targeted online advertising, 3C Tech Shop are now standing tall in their competitive market.
Client
- 3ctechshop.com.au
- 3CGriffith
- 3ctechshop_griffith
- 2015, ongoing
Getting a website right is not a simple task. Straight Lines structured the process to make it easy for us and communication was excellent.
They took the time to really understand our business which was an important aspect to us.
I will continue to recommend Straight Lines to many business colleagues.
James Scremin
Director, 3C Tech Shop
