Hello!
Straight Lines Design and Marketing is a full-service creative agency in Griffith NSW, providing strategic and professional graphic design, website development, advertising and marketing solutions.
We’re the trusted local marketing experts and have built a solid reputation for delivering first-class marketing and design solutions to elevate the success of our clients.
Say hello to your new marketing team.
Why choose us?
We listen. We understand. We deliver.
We’re a team of creative thinkers who are committed to helping your business grow through professional design and marketing. We’ll offer objective and informed advice, and put your business interests first.
You can expect fast, personal service with intelligent design and strategy to help your business achieve results.
Why Straight Lines?
Our founder Belinda is a self-confessed Silverchair super-fan who as a design student dreamt of designing album covers for the band.
Silverchair’s song ‘Straight Lines’ also influenced the business name, along with our straight down the line, no-nonsense approach to great design and marketing solutions.
Straight Lines Design & Marketing was founded by Belinda in 2007 – she wanted to bring her city design-agency experience back to her hometown, to help local businesses succeed through effective marketing and design.
“I really want to help regional businesses thrive – we’ve built a base of local clients who trust us with their marketing needs. We’re always looking for innovative ways to achieve more through design and marketing, and we genuinely want to see our customers succeed” – Belinda.
Today, Straight Lines Design & Marketing is a five-strong team (including our director of security Penny the Daschund), and Belinda’s dream of a full-service agency focused on helping local businesses thrive is a reality.
Meet the team
Belinda Johns
Founder and Director
Marketing Strategy & Creative Direction
Bachelor of Arts, Graphic Design with Honours, University of Canberra
Founding President, Griffith Women in Business 2017
Belinda Johns is a marketing strategist and creative director with over 17 years of experience helping businesses grow through smart design, clear strategy, and results-driven campaigns. As the founder of Straight Lines Design and Marketing, she leads a full-service agency that partners with driven business owners who have a vision—and need a trusted team to deliver it.
Belinda works across a wide range of industries including agriculture, construction, local government, and small-to-medium business, offering end-to-end services from brand development to digital campaigns and websites. She’s known for her honest advice, clear thinking, and ability to bring new ideas and commercial focus to every project.
Her collaborative style has led to successful partnerships with videographers, architects, interior designers, photographers, and in-house marketing teams on everything from grassroots campaigns to large-scale developments. After starting her career in Canberra, she returned to Griffith and built a thriving regional agency grounded in community and creativity.
Belinda is passionate about ongoing learning and fosters a culture of growth within her team—sharing that knowledge to benefit her clients. Outside of work, she’s often spending time with family, taking her teenagers to sport, coaching netball, or catching up with friends.
Emily Careri
Marketing Coordinator
Bachelor of Business, Marketing, Charles Sturt University
After graduating from Marian Catholic College in 2021, Emily joined the Straight Lines team as an administrative assistant while pursuing her business degree. Her dedication and drive have seen her transition seamlessly into the role of Marketing Coordinator.
With hands-on experience across a range of marketing initiatives, Emily brings a fresh perspective, creativity, and strategic thinking to every project. Her role is dynamic, allowing her keen attention to detail, multitasking abilities, and problem-solving skills to shine.
Emily has also been instrumental in creating processes and making sure everyone sticks to the plan. As the go-to person for questions, she loves organising anything and everything—keeping Straight Lines running like a well-oiled machine.
Outside of work, Emily enjoys spending time with friends and family, going to the gym and pilates classes, listening to podcasts, and baking.
Brittany Robertson
Marketing Coordinator
Bachelor of Business, Events Management, APM College
Diploma in Marketing, APM College
With eight years of experience in the vibrant Riverina region, Brittany brings a wealth of knowledge in the events and marketing sphere. Her background in the fast-paced events industry has sharpened her ability to think on her feet, adapt under pressure, and deliver outstanding results.
Brittany’s infectious enthusiasm, problem-solving mindset, and natural people skills make her more than just a marketer—she’s a trusted partner for our clients. Passionate about finding creative solutions, she goes above and beyond to ensure every project achieves exceptional results.
Along with her husband and their furry family of four, Brittany is located on a farm outside of Griffith and has some great insights into the agricultural space.
Rosie Taprell
Senior Designer
Bachelor of Arts, Graphic Design, Charles Sturt University, Wagga Wagga
Bachelor of Arts, Photography, Charles Sturt University, Wagga Wagga
Rosie joins the Straight Lines team after living & working in Sydney. Jumping straight in, Rosie brings a passion for typography, hand-lettering and website design.
Rosie’s great problem-solving skills and analytical brain has allowed her to deliver exceptional results for our growing list of website clients.
Along with her awesome design skills and great personality, Rosie is also an avid photographer, helping to create many beautiful images for clients’ websites and promotions.
Outside of the Straight Lines world, Rosie spends her time with her partner and chasing after their toddler son.
Bec Goullet
Graphic Designer
Bachelor of Arts, Graphic Design, Latrobe University, Mildura
Bec brings years of experience in the print and design industry, with a passion for problem-solving and crafting dynamic layouts. Whether it’s flyers, brochures, newsletters, labels, or social media, she enjoys creating designs that make an impact.
Preferring to work quietly behind the scenes, Bec is a dedicated and detail-oriented designer. Originally moving to the Riverina District with a five-year plan 18 years ago, she has since made it home and has no plans to leave.
Outside of work, Bec enjoys time with her husband and two children.
Annette Coates
Bookkeeper
Annette brings to the team valuable experience in bookkeeping and secretarial roles across multiple local businesses and organisations.
A country girl through and through, Annette attended primary school close to the family farm at Beckom before boarding in Griffith to attend high school. Resisting the distraction of the big city lights she obtained her school certificate at Griffith High School and completed a Day Secretarial Course at Griffith Technical College.
Her first position was with the Department of Agriculture and since then has worked with Griffith City Council, MIA Business Enterprise Centre, Nuffield Australia Farming Scholars Association, SkyCroppers Aerial Applicators, and Foot Steps Podiatry Griffith.
Annette enjoys gardening, reading and line dancing. She loves to volunteer at several local organisations including Griffith Show Society, Griffith Country Music Muster Association and Griffith Rodeo Club.
Penny Johns
Director of Security
Company Mascot
Penny is the official company mascot and director of security for Straight Lines Design & Marketing. This is a position that Penny takes very seriously.
Clients can usually expect an excited bark as they approach the top of the stairs in the Griffith based office. After initial greetings and a security check, Penny then retreats to her usual sunny position within the design studio.
Penny is often found on her back with her feet in the air and is a continual source of humour and stress relief within the office.
Hear from our happy clients
We're trusted by these businesses
We’re keen to learn more about your business.
Let’s get together for a chat, where we can find out what makes your business tick, and how we can help.
Our first meeting is obligation free and a great way to see if we are the right fit for you!
