Straight Lines Design and Marketing is a full-service creative agency in Griffith NSW, providing strategic and professional graphic design, website development, advertising and marketing solutions.

We’re the trusted local marketing experts and have built a solid reputation for delivering first-class marketing and design solutions to elevate the success of our clients.

Say hello to your new marketing team.

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Why choose us?

We listen. We understand. We deliver.

We’re a team of creative thinkers who are committed to helping your business grow through professional design and marketing. We’ll offer objective and informed advice, and put your business interests first.

You can expect fast, personal service with intelligent design and strategy to help your business achieve results.

Why Straight Lines?

Our founder Belinda is a self-confessed Silverchair super-fan  who as a design student dreamt of designing album covers for the band.

Silverchair’s song ‘Straight Lines’ also influenced the business name, along with our straight down the line, no-nonsense approach to great design and marketing solutions.

Straight Lines Design & Marketing was founded by Belinda in 2007 – she wanted to bring her city design-agency experience back to her hometown, to help local businesses succeed through effective marketing and design.

I really want to help regional businesses thrive – we’ve built a base of local clients who trust us with their marketing needs. We’re always looking for innovative ways to achieve more through design and marketing, and we genuinely want to see our customers succeed” – Belinda.

Today, Straight Lines Design & Marketing is a five-strong team (including our director of security Penny the Daschund), and Belinda’s dream of a full-service agency focused on helping local businesses thrive is a reality.


Meet the team

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Belinda Johns

Director of Straight Lines Design and Marketing

Bachelor of Arts, Graphic Design with Honours, University of Canberra
Founding President, Griffith Women in Business

Passionate about delivering results, your business is in great hands. Belinda is very “straight down the line”, customer focused and client driven, always offering a different perspective and professional advice, no matter how big or small the project.

With extensive experience in branding, print, website design and advertising, Belinda is really dedicated to using these skills to help businesses succeed in their marketplace. She has worked in teams with videographers, architects, interior designers, photographers, marketing managers and sign writers on various projects.

After working for design studios in Canberra, Belinda returned to her hometown of Griffith NSW and started Straight Lines Design & Marketing. She comes with expertise in design and marketing that is second to none. Let’s not forget the fact that she loves yellow, Daniel Johns and her miniature dachshund Penny!

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Michael Johns

Director of Straight Lines Design and Marketing

Diploma in Business Management
Advanced Diploma in Marketing
Studying a Bachelor of Finance

After studying Marketing & Business Management, Michael worked in the advertising industry for 10 years in Canberra before moving into farm management in Griffith.

Michael joins Straight Lines as co-director to assist the team to continue to grow the success of each client. He thrives on helping businesses succeed and provides additional strength to the marketing strategy and planning services delivered by Straight Lines.

With his calm demeanour, excellent communication skills and level approach, Michael collaborates with the creative team to deliver expert campaigns.

When he is not at work, Michael enjoys the outdoors and fitness. You may find him at the gym, Feral Joggers or riding his mountain bike.

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Rosie Taprell

Senior Designer

Bachelor of Arts, Graphic Design, Charles Sturt University, Wagga Wagga
Bachelor of Arts, Photography, Charles Sturt University, Wagga Wagga
Griffith Women in Business Committee Member

Rosie joins the Straight Lines team after living & working in Sydney. Jumping straight in, Rosie brings a passion for typography, hand-lettering and website design.

Rosie’s great problem solving skills and analytical brain has allowed her to deliver exceptional results for our growing list of website clients.

Along with her awesome design skills and great personality, Rosie is also an avid photographer, helping to create many beautiful images for clients websites and promotions.

As a new and proud home owner, Rosie is also passionate about Taylor Swift and her bunny rabbits Daphne and Billy.

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Isis-Rae Ronan

Graphic Designer

Cert IV in Printing and Graphic Arts, Ultimo TAFE, Sydney
Advanced Diploma of Design for Live Production, Theatre and Events, Design Centre Enmore, Sydney
GRAPA Committee Member

Isis-Rae also joins the Straight Lines team after enjoying a busy design career in Sydney.

Isis brings exciting talents to our repertoire, with over a decade of experience in design for fashion retailers, such as W-Lane, Rockmans, Valleygirl, Bras and Things and Avon Cosmetics, just to name a few!  

Isis has a strong eye for design, layout and composition and provides strong skills in social media, digital design and illustration to the team.

Moving with her family from Sydney, Isis loves the more relaxed lifestyle in Griffith, along with the extra time she now has to complete fun craft projects with her son Dylan.

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Annette Coates


Annette brings to the team valuable experience in bookkeeping and secretarial roles across multiple local businesses and organisations.

A country girl through and through, Annette attended primary school close to the family farm at Beckom before boarding in Griffith to attend high school. Resisting the distraction of the big city lights she obtained her school certificate at Griffith High School and completed a Day Secretarial Course at Griffith Technical College.

Her first position was with the Department of Agriculture and since then has worked with Griffith City Council, MIA Business Enterprise Centre, Nuffield Australia Farming Scholars Association, SkyCroppers Aerial Applicators, and Foot Steps Podiatry Griffith.

Annette enjoys gardening, reading and line dancing. She loves to volunteer at several local organisations including Griffith Show Society, Griffith Country Music Muster Association and Griffith Rodeo Club. 

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Penny Johns

Director of Security

Company Mascot

Penny is the official company mascot and director of security for Straight Lines Design & Marketing. This is a position that Penny takes very seriously.

Clients can usually expect an excited bark as they approach the top of the stairs in the Griffith based office. After initial greetings and a security check, Penny then retreats to her usual sunny position within the design studio. 

Penny is often found on her back with her feet in the air and is a continual source of humour and stress relief within the office. 

Hear from our happy clients

We're trusted by these businesses

We’re keen to learn more about your business.

Let’s get together for a chat, where we can find out what makes your business tick, and how we can help.

Our first meeting is obligation free and a great way to see if we are the right fit for you!

We’re keen to learn more about your business.

Let’s get together for a chat, where we can find out what makes your business tick, and how we can help.

Our first meeting is obligation free and a great way to see if we are the right fit for you!

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