About Straight Lines Design & Marketing

Straight Lines Design and Marketing is a boutique creative agency providing professional graphic design, website design, advertising and marketing services. Based in Griffith NSW, Straight Lines Design and Marketing service businesses of all sizes for a range of industries.

Work with Us

Your business is important and you know how to run it. We understand that design and marketing is a whole different ball game!

Working with Straight Lines gives you the freedom to love your business. Let us take care of your design, web or marketing needs.

Our passion ensures your business receives a dedicated team with local knowledge and expert skills. You can rest assured you’ll only get the best results for your business from us. After all, how your business brand is represented is your most important asset.

You can expect a fast, personal service with intelligent design and strategy to help your business achieve results.

Who We Are

Straight Lines Design & Marketing | Belinda Johns

Belinda Johns

Owner/Director of Straight Lines Design and Marketing
Founding President, Griffith Women in Business
Bachelor of Arts, Graphic Design with Honours, University of Canberra

Passionate about delivering results, your business is in great hands. Belinda is very “straight down the line”, customer focused and client driven, always offering a different perspective and professional advice, no matter how big or small the project.

With extensive experience in branding, print, website design and advertising, Belinda is really dedicated to using these skills to help businesses succeed in their marketplace. She has worked in teams with videographers, architects, interior designers, photographers, marketing managers and sign writers on various projects.

After working for design studios in Canberra, Belinda returned to her hometown of Griffith NSW and started Straight Lines Design & Marketing. She comes with expertise in design and marketing that is second to none. Let’s not forget the fact that she loves yellow, Daniel Johns and her miniature dachshund Penny!

Straight Lines Design & Marketing | Rosie Taprell

Rosie Taprell

Senior Designer
Bachelor of Arts in Graphic Design, Charles Sturt University, Wagga Wagga 
Bachelor of Arts in Photography, Charles Sturt University, Wagga Wagga
Griffith Women in Business Committee Member

Rosie joins the Straight Lines team after living & working in Sydney. Jumping straight in, Rosie brings a passion for typography, hand-lettering and website design.

Rosie’s great problem solving skills and analytical brain has allowed her to deliver exceptional results for our growing list of website clients.

Along with her awesome design skills and great personality, Rosie is also an avid photographer, helping to create many beautiful images for clients websites and promotions.

As a new and proud home owner, Rosie is also passionate about Taylor Swift and her bunny rabbits Daphnie and Billy.

Melanie Toscan

Graphic Designer 
Bachelor of Creative Arts, Visual Arts & Graphic Design, University of Wollongong.
Western Riverina Arts Board Member
Griffith Women in Business Member

Melanie joins the Straight Lines team after commencing her design career with a number of locally based businesses. She specialises in print & label design with a passion for illustration and social media marketing. 

With extensive knowledge in pre-press, Melanie has all print jobs under tight control, delivering beautiful print finishes for labels, invites and custom stationery jobs. Her copywriting skills have also been invaluble for social media campaigns, email marketing and press releases.

You may also find Mel on stage as she recently starred in  “Legally Blonde the Musical” as Serena (Head Cheerleader) and “A Midsummer Night’s Dream” GRAPA productions, highlighting her community spirit.

As the newest member of the team, Melanie’s bright and happy personality is a perfect fit within the office. Her one notable obsession is Jamie from Outlander, along with her daughter Milla and hubbie James.


Penny Johns

Company Mascot
Director of Security

Penny is the official company mascot and director of security for Straight Lines Design & Marketing. This is a position that Penny takes very seriously.

Clients can usually expect an excited bark as they approach the top of the stairs in the Griffith based office. After initial greetings and a security check, Penny then retreats her usual sunny position within the design studio. 

Penny is often found on her back with her feet in the air and is a continual source of humour and stress relief within the office. 


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Clients we work with