3C Tech Shop
3C Tech Shop, Griffith is home of the 3C Whiz Kids. Offering quality computer products and services for the home user, students or business, 3C Tech Shop is locally owned an operated by the dynamic duo Anthony Salmon and James Scremin of Flexible Solutions.
3C Tech shop faced the challenge of not being competitive in a competitive market and were open to new and fresh ideas to lift their brand.
After running a TV series that wasn’t delivering the desired results, they contact Straight Lines to create a new TV ad to help generate brand awareness and increase customers.
To create a point of different as well as present 3C Tech Shop as friendly and approachable, Straight Lines created the “Don’t go barking mad…” TV campaign, featuring a white fluffy dog “Des”. It was a hit!
We changed the whole language, message, and services that 3C Tech Shop were previously focused on, delivering a fresh new ad which appealed to all computer owners.
To follow were more TV ads highlighting the updated store layout, products, staff and services.
Accompanied with a new strategy and targeted online advertising, 3C Tech Shop are now standing tall in their competitive market.