Roy Spagnolo & Associates are a high profile accounting agency based in Griffith NSW. The professional team provide a comprehensive array of accounting and finance services, including tax, financial advisory and consulting to domestic and international clients from their offices in Griffith, Sydney and Melbourne.
3C Tech shop faced the challenge of not being competitive in a competitive market and were open to new and fresh ideas to lift their brand.
After running a TV series that wasn’t delivering the desired results, they contact Straight Lines to create a new TV ad to help generate brand awareness and increase customers.
To create a point of different as well as present 3C Tech Shop as friendly and approachable, Straight Lines created the “Don’t go barking mad…” TV campaign, featuring a white fluffy dog “Des”. It was a hit!
We changed the whole language, message, and services that 3C Tech Shop were previously focused on, delivering a fresh new ad which appealed to all computer owners.
To follow were more TV ads highlighting the updated store layout, products, staff and services.
Accompanied with a new strategy and targeted online advertising, 3C Tech Shop are now standing tall in their competitive market.