All Steel PTY LTD are located in Griffith NSW and are suppliers of steel for building and fabrication for the region.
Being a new business Adrian Emery of All Steel, approached us to design a logo for his new venture. He knew he needed a logo design that could be applied to signage and stationery but apart from that, we had an open brief.
Researching local and regional competitors we started working on a range of concepts from type based logos to incorporating logos with graphic elements. Adrian resonated with a graphic element reflecting steel beams and angles used in construction. We completed the logo design by pairing it with a complimenting type and a colour palette of bright orange (often used in construction and safety) and a steel (pardon the punn) grey.