Griffith Central is one of Griffith’s vibrant and diverse shopping centres offering a quality mix of national and local retailers and is an excellent location to grab a coffee or catch up with friends. Griffith Central hosts a range of community events and centre promotions throughout the year attracting visitors far and wide.
Griffith Central approached Straight Lines to develop a strong consistent approach to the design and marketing of Centre promotions and community events across all avenues.
Central’s aim was to increase brand awareness, positioning within the community and to ensure the target market is exposed to centre promotions and events through multiple avenues.
Working with Centre Manager Cheryl Wood, we began with slightly refining and modernising an existing logo and developed into creating a new TVC style to lift their presence and perception of the Centre within the community.
Following the success of this we have gone on to develop a responsive website plus deliver ongoing professional graphic design, website and social media management as well as design and marketing for promotions, events and fundraisers.