Straight Lines Design - Happy Balance of Health - Website Design

Happy Balance of Health

Michelle from Happy Balance of Health approached us to brand her new business venture as a health and wellness coach, and to build a website to showcase her services. Michelle’s two side projects, Nourish me Kitchen and Nourish me Smoothies, complement her health and wellness services and feature on her website.

Client Brief

To create a new logo for Happy Balance of Health along with accompanying stationery. The brand was to be feminine, approachable, professional and fun and to use Michelle’s favourite colour purple!

The website brief was to use the newly established brand and to highlight Happy Balance of Health’s services as well as her side projects Nourish me Kitchen and Nourish me smoothies.

Solution

To emphasise the feminity of the brand we used a brush style script font balanced between two layers of a san serif font. Purple was used to highlight the word balance as we felt this was the keyword in Michelle’s business name… finding the balance between a happy and healthy lifestyle. The new brand was then applied to a set of stationery including a business card, letterhead, and email signature. Our approach to the design of the website was friendly, open and free. With the use of professional photography, designed elements, and open space, the website to easy to navigate and enables you to easily find the information you need.

Delivery

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Straight Lines Design - Happy Balance of Health - Logo Design
Straight Lines - Happy Balance of Health
Straight Lines Design - Happy Balance of Health - Stationery Design
Straight Lines Design - Happy Balance of Health - Website Design
Straight Lines Design - Happy Balance of Health - Website Design
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