LiveFit is the first 24 hour gym located in Griffith NSW. Locally owned and operated by Matthew Kenny. LiveFit are committed to helping their clients live a healthier, happier and well-balanced lifestyle everyday and pride themselves on their community environment.
For people of all ages and all fitness levels, LiveFit offer a wide range of group classes, a functional gym floor, professional staff and a variety of health and fitness programs.
The challenge to Straight Lines was to create a new business name and brand for LiveFit (originally named Speshil Sports).
The original look and feel of the brand needed updating to appeal to a wider audience and to position LiveFit as professional and welcoming space in a competitive fitness industry.
Matt also required on-going brand management, graphic design and marketing to stay connected to their clients, encourage new memberships and promote major programs such as The Griffith Movement (formerly Griffith’s Biggest Winner).
We are just as passionate about LiveFit’s brand as Matt is about his business so the new brand needed to be spot on. The LiveFit name is relevant and on point amongst the health and fitness industry.
With a new brand its was then applied to vehicle and building signage, printed and online marketing material as well as influencing their website design.
Working closely with Matt, we deliver ongoing website and social media management along with effective strategy, design and marketing campaigns to achieve his business goals.