MIA Party Hire is an established hire company servicing Griffith and surrounds by supplying a wide range of hirable products for weddings, parties, functions and events.
MIA Party Hire’s new owners were after a fresh new look logo design that could be applied to uniforms, signage, stationery and marketing material. The brief was open, however, needed to be approachable and appeal to event and party planners in the region.
The brand that was purchased with the business had been around for quite some time and it was definitely time for a branding refresh. Based on research, we created a logo design with strong bold text that has the ability to be used in a variety of colourways. Three coloured triangles accompany the logo which we have used as branding design elements throughout the stationery, promotional material and website. The end result is a playful logo design that is oozing with fun, knowledge, expertise and professionalism and has a nice balance of femininity and masculinity.