Morella Grove

Morella Grove produce a range of quality products including olive oil, balsamic vinegar and olive oil soap.

Morella Grove was established by the Dal Bon family using outstanding Italian varieties of olive trees chosen for their intense flavour and colour. The olives are grown chemically free using the best environmental practices and are harvested in May. They are then processed, stored and bottled using the world’s best technology to achieve a standard of excellence which guarantees consistent quality.

Client Brief

Morella Grove first contacted us at Straight Lines to help with new product photos and a flyer.

We quickly discovered that whilst Frank and Jan Dal Bon of Morella Grove had delicious and popular products, their existing marketing material didn’t match the quality of their products.

Morella Grove required a brand review to allow their marketing assets to stand out and be attractive to their market and foodie event clients, as well as make some major updates to their online presence.


As big fans of Morella Grove products, in particular, their balsamic vinegar (we can’t use anything else) we were really excited to work on this project.

We developed a new style for the brand and worked closely with Sarah Brown Photography to art direct a product photography session set amongst the Dal Bon’s olive grove with all the natural and rustic feels.

Beautiful photo assets then make our design job easy. We designed two new pull-up banners and a product flyer for use at markets and events.

We then designed and set up a online store in Shopify for Morella Grove. Creating an e-commerce website allows Frank and Jan can sell online to customers all over Australia.

The new website is now userfriendly for customers and saves time on processing orders.It also allows friends and fans of Morella Grove to stay connected & fully stocked!


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