Perched beside the Murrumbidgee River and its corridor of red gum, Narrandera blends elegance, environment and history, bringing you an oasis of tree lined streets, shady parks and gardens. This is Wiradjuri Country and we honour elders past and present as the traditional owners of the land which makes up Narrandera Shire.
Design and develop Narrandera Shire Council’s new destination brand identity for use across the Shire and in promotion of the Shire.
In consultation with the community, the brand was designed to be friendly and inviting using organic shapes and modern colour palette. The fonts and shapes in the design give a sense of inclusion, connection to community, progression and environment. The dots and their position to help highlight the tagling “surround yourself” as they form two arms in an embracing hug, a safe space within the brackets, or symbolise people. Following the design of the Narrandera Tourism brand we have gone onto design Narrandera street banners as well as Narrandera Shire Venue Guide and most recently their Tourism Guide, press ads for Out & About and an email marketing template.