Roped In Adventures
Based in Griffith, NSW, Roped In Adventures is owned and operated by local family man, Chris Smith. This exciting new business offers a variety of individual and group outdoor activities for all ages and abilities.“To provide memorable experiences of self-discovery and exploration through an outdoor adventure while fostering an appreciation for the environment and natural world”.
This statement summarises Chris’ passion for the outdoors and what it can offer to an individual. Learning from his own life experiences, Chris believes that outdoor adventure provides the perfect opportunity for personal growth. Whether it is to build self-confidence; learn a new skill set, or offer an alternative perspective on life, there is always something positive to be taken from an outdoor adventure.
Working on his dream business venture for a while, Chris needed help with the works and keen to set up his business professionally right from the start.
He wanted his brand to be fun, approachable and adventurous.
Firstly he needed a logo design with matching business card, letterhead, email signature, and an eCommerce website for adventure bookings. Once the website was live he needed assistance in promoting his business and services to potential new clients.
The design of the Roped in Adventures logo incorporates an icon that references hills, cliff, mountains in the shape of the letter ‘R’ paired with a unique font designed specifically for this project.
The branding was then applied to the website design complimented by great imagery and pops of colour. The website features an online booking and payment system to make it easier for customers to book (and pay) for an adventure online and to create a more streamlined administration process.
Once the website was live we used fun and adventurous graphics accompanied by compelling copy to market his services via Facebook and Instagram.
We’re not going to lie, we loved working on this project.