Roy Spagnolo & Associates are a high profile accounting agency based in Griffith NSW. The professional team provide a comprehensive array of accounting and finance services, including tax, financial advisory and consulting to domestic and international clients from their offices in Griffith, Sydney and Melbourne.
Roy Spagnolo and Associates contacted Straight Lines to help create a recruitment TV ad.
We help our clients with a different perspective, as it easy to get stuck looking at things from within the business. Our research found that whilst the business and Principal Roy Spagnolo had a great profile, the businesses advertising gave no clear sense of the size, culture and opportunities available to new recruits.
Along with the TV ad concepts, we also provided advice for website updates and marketing online.
To find the right people for your team, you need to ensure they know who you are and what you’re all about.
This brief saw the ideal opportunity to showcase the Roy Spagnolo and Associates team, highlight the opportunities to travel to the major cities and feature a wide range of clients from multiple industries, locally and interstate – all celebrities in our eyes!
We filmed in Griffith, Sydney and Melbourne to produce a series of two 30 second adverts. These were featured on local TV, as well as online.
Celebrity clients Cam Williams, Vic Lorusso, Ed Phillips and Lauren Phillips also provided a video testimonial, which also formed part of the online campaign.
The team have experienced an increase in applications and have received great feedback from the ads.