2017 brings the exiting evolution of Livefit’s highly successful “Griffith’s Biggest Winner” program – now The Griffith Movement by LiveFit.
With a new focus on more than just weight loss, we were asked to help rebrand The Biggest Winner and create a dynamic new brand and promotion campaign for the 2017 program.
We helped LiveFit with the name and new logo design for The Griffith Movement.
Griffith: location of program. Inclusive to all residence. Movement: an act of moving / a group of people working together to advance their health and fitness.
The launch of The Griffith Movement included a new strategy to ensure people connected to the new brand. The campaign includes a new sponsorship strategy, new brand messaging, TV & radio ads, facebook mini videos & ads, email marketing, print: flyers, posters, tshirts and guides.