The Griffith Movement by LiveFit
Roy Spagnolo & Associates are a high profile accounting agency based in Griffith NSW. The professional team provide a comprehensive array of accounting and finance services, including tax, financial advisory and consulting to domestic and international clients from their offices in Griffith, Sydney and Melbourne.
2017 brings the exiting evolution of Livefit’s highly successful “Griffith’s Biggest Winner” program – now The Griffith Movement by LiveFit.
With a new focus on more than just weight loss, we were asked to help rebrand The Biggest Winner and create a dynamic new brand and promotion campaign for the 2017 program.
We helped LiveFit with the name and new logo design for The Griffith Movement.
Griffith: location of program. Inclusive to all residence. Movement: an act of moving / a group of people working together to advance their health and fitness.
The launch of The Griffith Movement included a new strategy to ensure people connected to the new brand. The campaign includes a new sponsorship strategy, new brand messaging, TV & radio ads, facebook mini videos & ads, email marketing, print: flyers, posters, tshirts and guides.