Yarran Wines is an award winning boutique family winery located in Yenda, NSW producing wine predominantly for their Yarran nd B Series Range. Their winery was named after the Yarran tree that was once growing where the vines are now planted. The cellar door is nestled amongst the vines with great views of Cocoparra National Park.
Sam Brewer of Yarran Wines first requested the design a new and exciting wine label with greater shelf appeal for the Yarran label (“No bullshit!”).
Following the success of this transformation, Straight Lines were then asked to design a sophisticated wine label for the new B-Series range followed by updating the Yarran logo and designing a new responsive website showcasing their wines and encouraging online sales.
We created a bold, colourful and playful label for Yarran Wines base range which featured an illustrated tree and a feature brush stroke highlighted to signify different wine varieties. The use of bright colours has made this label more noticeable on the shelf and has proven appealing to it’s target market.
Using the tree illustration it was refined and paired with typographic styling for the premium B-Series label.
This tree illustration formed the major progression of the brand update which is now paired with the existing Yarran type. This new brand has been applied stationery, tasting notes, publications and marketing material.
The Yarran Wines website is now modern and stylish showcasing quality wines, their gorgeous venue and personality of the lovely team at the Winery. The website features photography from an art directed photo shoot connecting people with the brand and highlighting the beautiful location of their cellar door.