The Italian Fresh Mercato
The Italian Fresh Mercato is a locally owned Fresh Food Market. They are for the lovers of fresh and local ingredients looking to recreate the authentic Italian experience at home.
- Marketing Strategy
- TV Commercial
- Social Media Marketing
- Website Design
Brief
The Italian Fresh Mercato is a new store opening at Griffith Central. Straight Lines was asked to help launch the new brand and create a recruitment campaign.
With the new brand in development, it was an all hands on deck project and we worked on tight deadlines to launch the new brand locally and online.
Solution
It was important to launch the brand’s feel as well as the now hiring message in this campaign.
Our team created a video campaign for TV and socials, website and also setup the Facebook, Instagram, LinkedIn, Google My Business pages.
The campaign has seen great results so far with the video post reaching over 12.5K people on Facebook in its first week.
The website has had over 1500 visits so far, and the social profiles continue to connect with locals, potential new team members and suppliers.
